The
rapid growth in the social networking websites has proved beneficial to several business houses to market their
products and services in the online communities. These social networking sites are the cheapest and most effective way of promotion
of any business. All those corporate houses who have used social networking sites as their main marketing medium have
witnessed a significant growth in their business.
These
social networking websites has
become the most preferred medium to communicate with public to share
information, acquire ideas, suggestions and reviews. These social networking sites help in making proper interaction with the
existing customers as well as potential buyers. These sites help you to build
health, friendly and enduring business relations with your customers. It is not
only beneficial for business but also fruitful to customers as they can stay
updated about the new product launch, any event, etc
Since
these social networking sites helps
you to build relationships, they provide an add-on to businesses to understand
the customer’s demands and desires. Businesses can do a lot if they frequently
get in touch with customers on these social networks. With these social networking sites the chances of
getting business form existing clients gets doubled.
You
can leverage ample of benefit from these social networking websites as they offer you several exciting features like
blogging for updates, polling of feedback, chatting and messaging for customer
interaction, forums for discussion of issues and lots more.
Social networking sites like Facebook, Twitter,
Agryd, Ning, Linkedin, etc attract thousands of new customer everyday thus
expanding your potential customer base. Company profiles on these websites will
also help you drive traffic on website. Thus updating or promotion of your
pages on social networking websites
will automatically drive traffic to website.
No
doubt, SMO can’t take place of SEO as majority of traffic comes from search
engines but still SMO plays a vital role in bringing the traffic. In the past
few years a significant growth has been seen in number of social networking sites users. As per a survey report around 25-30%
of traffic comes from social networking websites.
Many
companies are outsourcing their SMO work to it companies so that they could
flourish online. If you also have any business and you have not made any
profile on any social networking website
then register yourself on Facebook, twitter, Agryd, Ning, Linkedin, etc.
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